Storyboard vs Storyboard

Did i adhere to the conventions of previous trailers I've watched?

If you press here, you will be taken to a blogpost I have done previously where I had print-screened shot types in a music trailer called Talihina Sky. This was one of my first inspirations for my trailer. Since completing my trailer, I have done this for my own to compare the two and see if they adhere to the same conventions.

*please click on these to see larger*

Evaluation Prep

Evaluation Preparation

1. How does your media products represent particular social groups?
All my media products are predominantly aimed at middle aged females/males who were around at the time of The Damned. I attempted to show this through a variety of ways in my products. 
The first way I did this was by using a protagonist who was in the same age range as them - who subsequently happened to be Roman Jugg! Throughout the trailer, I get him to talk about things that the target audience could relate to, for instance he talks about Iggy Pop who was an influential musical figure back at that time, that the majority of people would know, and also he refers to the clothes that people wore in that time period. 
Many of the people who liked the Damned would have been quite involved in the punk movement and therefore may still have the characteristics (or at least be able to remember them) of one such as the 'whatever' attitude and rebelliousness which is some characteristics portrayed by Roman Jugg himself.
My poster and magazine cover are quite similar to this. The magazine cover uses an almost 'explicit' picture of him showing his middle finger (which detonated is rude!) that shows the punk characteristics that the social groups could remember from the time period I am aiming for. My poster attempts to represent the particular social group by using the black & white colour scheme with a fluorescent red to signify the confidence of the punk niche, along with a picture of the types of shoes that would have been worn in the days of the Damned.


2. What kind of media institution would distribute your media product and why?
I performed a vast amount of research on the different distribution companies for my trailer. My end result was not what I wanted as I didn't find a completely appropriate company, in my opinion. I felt there was a lack of information on the film posters I were looking at in order to research them and also a lack of companies that were not part of a big media conglomerate. I felt my film needed to be backed by an independent distribution company as the punk era was such a niche at the time.
However, the media institution I ended up using was Channel Four Films (previously Film4 films). I chose this because it was the one used by a couple of documentary films which came over as seemingly independent. However, The Damned were quite a big band in the 70s/80s so I had to chose a distribution company people would have heard of. 


In the case for my music magazine, the distribution company I would use would be Bauer Media Group as it distributes music mags such as MOJO which has a similar genre as the one I want to portray in mine. 


MOJO's Audience Profile Discerning and passionate music aficionados, the MOJO audience is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.

"Bauer Media reaches over nineteen million UK adults across multiple media channels."

Preliminary task #2

Auxiliary Product #2

Magazine cover

1. I love this photo as I think it totally depicts how I would like my main character to be portrayed - it connotates the characteristics of a punk. I wanted to cut him out of the photo as I wanted to put him on a plain background. I did this by using the magnetic lasso tool. 

2. Next, I created a grey background to mirror the image which I put in black and white so they blend in well together. I decided here that I was going to do a cover of the MOJO magazine as it has the audience profile which is similar to my documentary target audience.

3. As The Damned were the first punk band to have a single out on a real label, I wanted to make the magazine feel very British, so one of the things I included on the front was a 'top 100 Britpunk singles' (which is a spin-off of popular music genre Britpop). To anchor the text, I decided to put a union jack as a background to it as though it were a sticker. I did this by following a tutorial on youtube.

4. Here I had decided that I would go with my own magazine title as I found it hard to copy the same conventions of MOJO which suited my colour schemes and wants of a magazine. I chose the title 'punk.com' because I believe it straightaway tells people what the genre of the magazine is thus stratifying my target audience. I also decided to call it by a website because it shows the different media platforms it can be reaches. It also goes with the idea that our lives have developed through web 2.0.

5. I start to build it more here, and as you can see the title of my documentary has been put on. I have changed it's font to suit the font of the actual documentary so people can associate the two together. I also made it the largest text so people realise it's the main story of the magazine. The red and black colour theme I found by looking at other real media products that showed an element of punk-i-ness to it so I used it to allow my audience to understand what it is. 

6. Here, I have included some text to give a glimpse of what the interview is about. This was a frequent element of all types of magazines. The barcode is very important in that it shows that the product is real. A barcode is on everything someone buys. I put it on there to show some authenticity. 

7. Adding some sub-headings to broaden what the magazine is on - all of which attract a certain audience demographic which is similar to my own (for the documentary).

8. With the addition of the price and date, along with other things, I finally finished.

**HAD TO CHANGE TO BECOME FILM MAGAZINE**

Preliminary task #1

Auxiliary Product #1
 Poster

I have chosen to do a poster for my trailer because I see a lot of posters advertising documentaries around the town in newspapers, magazines and street walls. I need my poster to convey the correct codes and conventions of the punk documentary so...

• I have chosen to use the same idea at the end where the graffiti starts for my poster
• This is because I believe it portrays the typical rebellious punk in the 70s/80s
• I have also chosen to use the colours black and white because it portrays the former picture of the typical punk wearing black (leather and black hair etc) and it also is an attempt to portray the oldness of the band

Here are some print shots of my developments....

Beginning Audio

Beginning Song

I have been finding it very hard to find something to put at the beginning because anything that I seem to try seems to not fit as the trailer actually starts on the beginning of a song.


The Damned as a band were very arrogrant and influential in the 70s and 80s era. At the beginning of my trailer, where the awards come up, I have decided to put the first few seconds of this on because it portrays just how cocky they were and pretty much sums them up!

Other notes

Production Company Decision

The production company I have decided on is Channel Four Films because they produce British documentaries and are also well known. I searched high and low for this company because I need a production company that is British because it is a British documentary about a British band.


This is how they introduce themselves on their website:

 Film4 Productions is the feature film commissioning department of Channel 4. We develop and co-finance a slate of smart and distinctive feature films like the Academy Award winning Slumdog Millionaire, Phyllida Lloyd's The Iron Lady and Steve McQueen's Shame.

Would like a change of name but..

Looking back at the work I have done on the trailer, I feel that it portrays the era of punk, not just The Damned. Therefore I would have liked to change the name of it however I cannot now because I have filmed the ending graffiti which I would rather now repeat!

Age Classification

I think my documentary should be aged at least a '15' because the language used(!) would not be suitable for a 12, PG or U. Here are is the criteria for a 15-rated film by the British Board of Film Classification (BBFC):

Please click here to view webpage

Director Choice

Julien Temple

Whilst I was researching different production companies, I was astounded how many times the name Julien Temple came up. 

Julien Temple is an English film, documentary and music video director which straight away says to me he sounds like the man for the job. When I researched more into him, I found out that he produced the documentary on the Sex Pistols, the 70s punk band similar to The Damned, along with a documentary about the famous area of Glastonbury and how it has become known as a music hub. 

More info can be found on him here. Because of how known he is in the music video and documentary scene, I thought he would be a perfect person to have as my producer. Some of my audience may recognise his name also, which could portray to them that my documentary is good.

Some of the documentaries he's produced...

• The Great Rock 'n' Roll Swindle (1979)
• UK Subs: Punk Can Take It (1979)
• The Filth and the Fury (2000)
• The Sex Pistols: There'll Always Be An England (2008)

Some of the big music videos he's produced...

• Blur - For Tomorrow
• David Bowie - Absolute Beginners, Blue Jean, Day-In Day-Out
• The Rolling Stones - Undercover of the Night, She Was Hot , Too Much Blood, Highwire
• The Sex Pistols - God Save the Queen